This is my second time writing this post.
I wrote a first draft last week and had to scrap the whole thing because it sounded too much like a “Dear John” letter. Or a “I give up blogging” letter.
The fact of the matter is—I am not breaking up with anyone.
I am not shutting down this blog.
I am not going to stop writing.
I am not giving up.
I am in it for the long haul.
Truly, I am.
But that doesn’t mean that I don’t feel lost right now. Because I do.
Lost. Confused. Adrift.
This goes beyond feeling burned out. Yes, like every other blogger out there, I have gotten burned out on occasion. But I have barely posted in the last few months and that is not because I am burned out.
It is because I don’t know what Beautifully Invisible is anymore.
I somehow lost my focus and, with it, misplaced my writing skills.
I feel like I have no direction anymore. No purpose.
I tried to come up with an editorial calendar that could help me work through this slump, and you know what happened? I couldn’t fill it. Because I don’t know what I want to write about.
Nothing seems to excite me right now. Except TOM FORD. And sparkly baubles.
Anyone who has followed me a long time knows that I tend to write lengthy posts. I don’t do that because I want to break sacred blogging rule #1 (keep it short!); I do it because I have an opinion I want to share. A voice that I want to be heard.
Lately, though, I just feel like I have nothing to say. And you know what?
It is driving me bananas!
But, literally, every time I try to write something it turns into this: scenario:
I finally figured out exactly why this happens.
I have this idea in my head that my readers—my dedicated, faithful, readers—want me to write posts with substance. They don’t come to Beautifully Invisible to see what I am wearing. They don’t come here to see what my latest purchase was or to see what I think the next big trend will be. That is not what this blog is about. They come here to read my opinions. My thoughts on the latest controversies. My blogging tips. My ramblings about fashion.
But lately, whenever I try to write something like that, I feel like this:
Sure, I can write a post about some of my rings. I can share a photoshoot that caught my eye. I can even ramble on about some of the things I am coveting at the moment.
But when that is all I am capable of doing I feel like a failure.
Because I am more than that.
And this blog is more than that.
The problem is, right now I don’t seem to know what it—or I - am.
I decided to write this post because I want people to understand why I have been so silent these last couple of months. It has been easier to step away then to try and force something that just wasn’t there. The problem now is, I want to come back and I seem to have taken a wrong turn somewhere along the way.
This is going to be a time of transition for this blog. Maybe it’s time to take it to the next level, I don’t know. What I do know is that something has got to give.
I hope you will bear with me as I try to get back on track! Hopefully, when that happens, things will be better than ever!