Tom Ford Beauty by Mert and Marcus (Image via WWD)
Tom Ford: The Complete Beauty Collection
Anyone else ridiculously excited that Tom Ford’s Beauty Collection is almost here? As a huge fan of the Private Blend Lipcolor Collection (I have Black Orchid and True Coral), to say that I am looking forward to this would be the understatement of the century. We aren’t just talking about nail polish and lipsticks anymore. We are talking about a complete beauty collection including color cosmetics and a line of skin care.
Behold, exhibit A:
The Tom Ford Beauty Collection
The gorgeous packaging alone makes me want to reach for my wallet.
More than that, however, I trust Tom Ford. He has an uncanny knack for knowing a woman’s body better than she does. It is evident in each of his designs. It is evident in the amazing fragrances he has created. It is evident in each flattering shade of the Private Blend lipsticks. I have faith that this collection – inspired by the likes of Jerry Hall, Lauren Hutton, Mariel Hemingway and Bianca Jagger – will follow suit.
Ford recently sat down with WWD to discuss the new line and his approach to a beauty collection:
“You need to understand the face and compensate for the architecture of the face. A nice thick brow is the key to a youthful look,” he said, adding that a darker, heavier brow can make a high forehead appear less high, while an arched and tailored brow can make a round face appear more regular.
His brow solution? Calligraphy tip brow pens that are so precise they can be used to draw on individual brow hairs. Now, I have an Anastasia Brown Pen that is pretty precise… but not quite to that level! The collection’s “Shade and Illuminate” cream duo is designed to further enhance and reshape the face.
And what of the colors? Think BOLD.
“For night, it’s a strong eye and a strong mouth.” Indeed, even his lip glosses — with racy names like Lost Cherry — are packed with pigment. Eyes are most definitely smoky, and the key is to “anchor” intense colors around the eye with a rim of kohl-effect pencil”
Tom Ford Beauty by Mert and Marcus (Image via WWD)
Lost Cherry? LOVE!
He also isn’t adding extraneous products just to make a profit. Instead, he approached at the collection with a critical eye and determined which products were really necessary:
“I don’t like B.S. and a lot of promises, and there are a lot of products out there you don’t even need. My brain works in the same way whatever I do. The approach is practical, architectural and I use the same vocabulary whether I’m designing clothing or color cosmetics.”
That being said, how does he truly determine what is/is not necessary? Well, for starters, he uses some of the products himself! These have now become a part of his beauty regime:
- Traceless Foundation Stick (for the corners of his nose and eyes)
- Illuminating Protective Primer
- Purifying Crème Cleanser
- Intensive Infusion Concentrate Extreme (he reportedly sometimes sleeps in this)
The Tom Ford Beauty Collection. In the U.S., items will range in price from $30 to $250
So, where can you get it?
Unfortunately, the Full Collection won’t hit stores until September October November, but the lipsticks are available as of September. That seems sooooo far way, doesn’t it?
Just like the Private Blend Lipcolor Collection, availability will be limited. Only 35 stores globally will carry the line, including:
- Tom Ford stores
- Bergdorf Goodman
- Select Neiman Marcus
- Select Saks Fifth Avenue
- Italy’s La Rinascente
- Harvey Nichols
- Selfridges
None of those helpful to you? Don’t fret, that’s what the internet is for! Online commerce – thank you God!
The other good news? The Private Blend Lipcolor Collection is also being expanded to include 18 (instead of the current 12) shades and will be available at 100 locations globally.
And as an added bonus, there are also three new fragrances being introduced:
- Santal Blush
- Jasmin Rouge: Read the review here!
- Violet Blonde (Signature Collection): Read the review here!
Given the steamy Neroli Ad Campaign photos, I can not wait to see the ad campaigns for these!
Speaking of which, the advertising campaign for the Beauty Collection, shot by Mert Alas and Marcus Piggott, features model Lara Stone and, as you can see, Tom Ford himself.
""I’m not in the ads because I’m vain. A lot of people still don’t know who I am, and the product sells better with me in the ads," - Tom Ford to WWD. (Image via WWD)
I quite like the ads, especially the first one above. That purple shade MUST be mine! major WANT.
So, what do you think?
Have you tried any of the Private Blend Lipcolors before?
Are you looking forward to this collection?
Additional Recommended Reading:
Sneak Peak: The Complete TOM FORD Beauty Collection
The Complete TOM FORD Beauty Collection: What You Need to Know
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